Bageterie Boulevard: Reaction Campaign

When McDonald's showcased their campaign with Přemek Forejt exploring the quality of potatoes, we decided to take it a step further. For Bageterie Boulevard, we crafted an innovative reaction campaign featuring Martin Morej, aka Mikýř. Together, we delved into ingredient quality with a unique and authentic twist that only Bageterie Boulevard can provide.

The result? A campaign that became an instant hit. It went viral on social media, captivating and engaging a broad audience with its emotive appeal. This serves as a testament to how a creative idea and a distinctive approach can transform the marketing game.